Make your copy easy to read: Use short paragraphs four sentences max Use short sentences twelve on average Skip unnecessary words Avoid jargon and gobbledygook Avoid the passive tense Avoid needless repetition Address your web visitors directlyuse the word you Shorten your text How short. And asking people to think, doesnt work on the web because web visitors are hunting they dont have time to think. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.
Even experienced web writers make.
When writing your web copy, who do you think of?
Do you picture a potential customer reading your text?
And do you think about what makes him or her click?
Thats what most web writers.
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